rugged phone sprint--The reason of rugged mobile phones market not rapidly develop before
Sprint's rugged mobile phone - as well as a new and useful product ideas, "three" as rugged mobile phone IN6-7-year-old is very difficult to develop, what makes cold Shiner following four brief points:
First, the market demand lags. From 2000 2005, Chinese mobile communications market continues to grow, has been rapidly expanding. During this time, consumers need a basic function is to achieve maximum voice-based mobile communications. Then, gradually formed the mainstream mobile phone, text, color screen, camera, MP3, and other extensions to increase the basic configuration. Phone "three" user is the most important, the most prominent feature is a major consumer perspective failed. Separated from the edge of the cost of the mobile phone market interval, it is difficult to build climate.
Second, there is not enough product. Three anti-mobile phone shape, materials, technology and other aspects of the special needs of the three attributes, gives a rough shape, thick, rough feeling feelings. Initially, it is particularly difficult time for the pursuit of fashion, clumsy, use some freshness, a new young family lost its appeal, even "super durable body, unsightly function" is called this. Is not cheap, in a "brawn and no brains" Over the past three anti-cell phone combination of prices in the past nobody cares.
Third, weak investment firm. Three anti-mobile phone market, mobile technologies, processes, equipment requirements and higher is very small, it is rugged. Manufacturers typically involved or not involved. The products involved are a few powerful companies. Determine the type and quantity of products. In addition, guidance and stimulation is not able to enter the market of products to promote, coupled with the lack of manufacturers formation is caused by inherently difficult Pianmen products. In turn, the market decline, creating a vicious cycle, the seller and the product is folded tail.
Fourth, the advertising is not enough. "Three" is a concept that only three anti-mobile phone, may have contributed to the consumer impact of the size of these ideas, repeated patient education. Unfortunately, the three anti-mobile phone on the market has the courage to give a bleak circumstances, the three anti-mobile phone licenses issued increased the severity of the "three" confusion and misunderstanding of consumers.